Branding Work Wins 2014 REBRAND 100 Global Award

Hey! Great news. One of my rebranding efforts has won a 2014 REBRAND 100 award. for the third time! It was for the branding work created for Blacks Electrical Supply with Worthwhile. The Blacks work won a special Distinction award alongside big brands like Fiji Airways, American Airlines, Hyatt Hotels, Stanley Tools, and Yellow Pages.

By winning the 2014 REBRAND 100 award, Blacks Electrical Supply has been ranked among the world’s most effective rebrands, according to the judging process that has put emphasis on strategy that makes an emotional connection and actually achieved relevant objectives to current audiences and prospects.

If you didn’t know, REBRAND is the world’s leading resource for brand transformation case examples and expertise. Celebrating 10 years of excellence, REBRAND 100 is the first and most respected recognition for repositioned brands. Featured in such publications as The Wall Street Journal, CNN Money, Bloomberg News, many articles and books.

Thank you 2014 REBRAND 100 jurors, thank you Worthwhile, and congrats to Blacks Electrical Supply for your continued vision and success.

Below are a few “before and after” shots featured on REBRAND’s site. Be sure to visit the 2014 Rebrand 100 winners showcase. There’s a lot of great work featured there.