• IndieBound T-shirt Design: "This is the Part Where I Save the Day/"
  • IndieBound Logo Window Banner
  • IndieBound "Literary Liberation" Store Welcome Kit Box
  • IndieBound Promo Materials: T-shirt. Buttons. Bookmarks. Gift Cards. Retail Bags. Palm Cards. SLip sheet. Brochures.
  • IndieBound Retail Bags: "Think Outside the Books" and "Eat. Sleep. Read."
  • IndieBound Gift Cards: "For the Love of Books" and "Eat. Sleep. Read."
  • IndieBound Bookmark Designs: "I Was Just Getting to the Good Part!"
  • IndieBound Palm Cards: Pass-on-able informational business card
  • IndieBound Website Design: Indiebound.org - Be a Part of the Story

Be a Part of the Story

The American Booksellers Association (ABA) is the national trade association for independent booksellers, offering them support and guidance on a number of key issues. The biggest challenges these small stores face is competing with the big box retailers. For years, ABA had been running BookSense, a marketing program of sorts, for their members, but it was dated and most independents weren’t participating or even seeing value in the program.

Enter IndieBound. IndieBound isn’t all about selling books. Instead, it is about celebrating a shared passion for the independent shops that provide a safe-haven from the homogenization of America. The new IndieBound logo and identity embrace the independent spirit of these booksellers, and it helped ignite a movement that elevates their purpose and passions when it came to all things independent.




Client: American Booksellers Association (ABA)
Agency: Brains on Fire
Logo Design: Greg Cordell
Copywriter: Jennifer Goff
Art Director: Justin Gammon
Designers: Justin Gammon and Eric Whitlock

Rebrand 100 Global Award


 

 

IndieBound Window Banners: Logo and "Eat Sleep Read" messaging

Store Window Banners

IndieBound "Literary Liberation" Store Welcome Kit Box

Literary Liberation Kit

IndieBound Promo Materials: T-shirt. Buttons. Bookmarks. Gift Cards. Retail Bags. Palm Cards. Slip sheet. Brochures.

Promotional Materials Introducing IndieBound

IndieBound Member Retail WIndow Sticker

Window Decal

IndieBound Retail Bags: "Think Outside the Books" and "Eat. Sleep. Read."

Retail Bags and Inserts

IndieBound Promo Inserts: "The Declaration of Indiebound."

Promo Inserts

IndieBound Gift Cards: "For the Love of Books" and "Eat. Sleep. Read."

Gift Cards

IndieBound Gift Cards: "For the Love of Books" and "Eat. Sleep. Read."

Gift Card Inserts

IndieBound Bookmarks: "Ready? Set? Devour."

Bookmarks

IndieBound Bookplate: "This Book Belongs To…"

Bookplate

IndieBound Palm Cards: Pass-on-able informational business card

Conversation Cards

IndieBound Website Design: Indiebound.org - Be a Part of the Story

IndieBound .org Website