New South Construction Supply
Know How. Can Do.

The challenge here was to create construction branding that supply purchasers of all levels can identify with and trust in a space that has no identifying traits. New South wanted a new identity which distinguished them from the competition and reflected a “ol’ buddy” personality they have established.

New South’s sales reps consider their customers their buddies. To reinforce that, I designed an iconic “buddy” with the strength, intelligence and confidence of New South employees – Kandu the Bear. Employees and customers adopted the brand in a big way, plastering their trucks with New South’s name and Kandu’s face.

Client: New South Construction Supply
Agency: Brains on Fire
Designer and Illustrator: Justin Gammon
Writer: Greg Cordell

New South Construction Supply Logo
New South Construction Supply - Poster

Team Building Poster

New South Construction Supply - Retail Bags

Merchandise Bags

New South Construction Supply - Shirt

T-shirt

New South Construction Supply - Ad Series

Ad Series

New South Construction Supply - Truck

Truck Graphics

New South Construction Supply - Root Beer Root Bear

Root Bear: Private Label Merchandising