• New South Construction Supply sticker on an old, beat-up truck bumper
  • New South Construction Supply: Logo
  • New South Construction Supply: "We Believe In" Team Building Poster
  • New South Construction Supply: Retail Shopping Bag Designs
  • New South Construction Supply: "Know How. Can Do." T-shirt Design
  • New South Construction Supply: "On Time. Any TIme." Ad Series
  • New South Construction Supply: Truck Graphics
  • New South Construction Supply: "Root Bear" Private Label Merchandising for Root Beer
  • New South Construction Supply: Logo Mascot Explorations
Know How. Can Do.

The challenge here was to create construction branding that supply purchasers of all levels can identify with and trust in a space that has no identifying traits. New South wanted a new identity which distinguished them from the competition and reflected a “ol’ buddy” personality they have established.

New South’s sales reps consider their customers their buddies. To reinforce that, I designed an iconic “buddy” with the strength, intelligence and confidence of New South employees – Kandu the Bear. Employees and customers adopted the brand in a big way, plastering their trucks with New South’s name and Kandu’s face.




Client: New South Construction Supply
Agency: Brains on Fire
Designer and Illustrator: Justin Gammon
Writer: Greg Cordell

Rebrand 100 Global Awards


New South Construction Branding: Logo

New South Logo featuring Kandu

New South Construction Branding: Team Building Poster

Team Building Poster

New South Construction Branding: Retail Shopping Bag Designs

Merchandise Bags

New South Construction Branding: "Know How. Can Do." T-shirt Design

T-shirt

New South Construction Branding: "On Time. Any TIme." Ad Series

Ad Series

New South Construction Branding: Truck Graphics

Truck Graphics

New South Construction Branding: "Root Bear" Private Label Merchandising for Root Beer

Root Bear: Private Label Merchandising

New South Construction Branding: Logo Mascot Explorations

Logo/Mascot Explorations