New South Rises to the Top

I’m proud to show you a recurring client of mine, New South Construction Supply,  is still getting praise for their rebrand (I helped create alongside Brains on Fire) from over a decade ago. They continually prove they are the best in the region, and they understand how effective branding can elevate that… and they’re not the only ones.

HBSDealer (Hardware and Building Supply) recently revealed the winners of their All-Industry Logo Competition. The contest was created to bring attention to the creativity and marketing savvy of the hardware and building supply industry. The entries represented a variety of industries including lumberyards, hardware stores, distributors, and suppliers. From nearly 100 entries, two logos were crowned as winners – one representing dealers, and another representing the supplier and vendor community. And wouldn’t you know it, the New South brand and mascot I helped create came out on top.

Here’s the official analysis from the judges: “The nicely illustrated imagery of a powerful bear with a hardhat and pencil and bold font is instantly iconic. It communicates we’re ready and more than capable of handling any project you entrust to us.”

This is a clear example that good branding can help provide long term relevance and keep you ahead of your competition.