![Blacks Electrical Supply - Store Sign](https://justingammon.com/wp-content/uploads/2015/02/blacks-banner.jpg)
Blacks Electrical Supply is a 60 year old, family-owned and operated company. Over the years they have become an industry leader in the southeast, but they were still lacking in their brand presence and brand cohesion. To unofficially celebrate their 60th anniversary, Blacks wanted to launch a new brand identity.
The new visual brand identity established for Blacks introduces a new logo, apparel, email templates, product promo cards, and corporate stationary. The logo’s symbol pulls from schematic symbols of electronics and combines them to create a new symbol loosely translating “a fixture for illuminating transformation.”
Project: Blacks Electrical Rebranding
Client: Blacks Electrical Supply
Agency: Worthwhile
Art Director and Designer: Justin Gammon
Copywriter: Robert Neely
![Branding Greenville-based Blacks Electrical Supply - Rebrand 100 Global Award Winner 2014](http://justingammon.com/jg2015/wp-content/uploads/2015/02/rebrand100-2014.jpg)
2014 Rebrand 100 Global Awards
![Blacks Electrical Supply Logo](https://justingammon.com/wp-content/uploads/2015/02/blacks-logo.png)
![Branding Greenville-based Blacks Electrical Supply - Utility Van Wrap Graphic](https://justingammon.com/wp-content/uploads/2015/02/blacks-van-copy.jpg)
Utility / Delivery Van
![Branding Greenville-based Blacks Electrical Supply - - Branding Greenville Shirt and Jacket](https://justingammon.com/wp-content/uploads/2015/02/blacks-jacket2-copy.jpg)
Employee Shirt and Jacket
![Branding Greenville-based Blacks Electrical Supply - - Branding Greenville Business Cards](https://justingammon.com/wp-content/uploads/2015/02/blacks-bizcards-copy.jpg)
Stationery
![Branding Greenville based Blacks Electrical Supply - - Branding Greenville Headquarters Entrance](https://justingammon.com/wp-content/uploads/2015/02/blacks-door-copy.jpg)
Window Decal
![Blacks Electrical Supply - Email Newsletter - Mobile View](https://justingammon.com/wp-content/uploads/2015/02/blacks-news-copy.jpg)
E-mail Newsletter (Mobile View)
![Blacks Electrical Supply - Utility Truck](https://justingammon.com/wp-content/uploads/2015/02/blacks-truck-copy.jpg)
Utility / Delivery Truck