Skip to main content

Cash in Those Ten Dollar Words

By December 4, 2013December 8th, 2016My 2¢

Quit trying to fool us into thinking you’re smart. The more big, 14-leattered words you use per sentence, the more obvious it is that you are overcompensating. Simple explanations of big ideas are much better than what you usually give us – overly convoluted explanations of lame ideas. For some reason, a lot of people love the “over complication” of ideas just to validate themselves, the expense of a project, or their phony expertise.

It’s marketing. Not rocket science.

Hey, If it help’s Here are some rules from writer, George Orwell:

  • Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  • Break any of these rules sooner than say anything outright barbarous.

Oh yeah, and one last thing. You don’t always have to be the expert. It’s okay.

Justin Gammon

Justin Gammon is an illustrator and designer with a penchant for the weird. This is clearly visible in the bizarre illustrations and animations he creates for the highly lauded and award-winning social media channels for Denny’s Diner.

Leave a Reply