Quit trying to fool us into thinking you’re smart. The more big, 14-leattered words you use per sentence, the more obvious it is that you are overcompensating. Simple explanations of big ideas are much better than what you usually give us – overly convoluted explanations of lame ideas. For some reason, a lot of people love the “over complication” of ideas just to validate themselves, the expense of a project, or their phony expertise.
It’s marketing. Not rocket science.
Hey, If it help’s Here are some rules from writer, George Orwell:
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
Oh yeah, and one last thing. You don’t always have to be the expert. It’s okay.