Play With Your Food
Let’s say you’re a 60 year old diner, and you want to create some relevant video content. What do you do? How about anthropomorphizing the same breakfast that made you iconic – The Grand Slam. Each breakfast item (Pancake, Bacon, Egg, and Sausage) was turned into a character with a unique look and personality. Denny’s partnered with Stoopid Buddy Stoodios, (of “Robot Chicken” fame), and worked with their animators to turn the character designs into puppets.
The Grand Slams have their own Tumblr blog, and it is populated by the fine folks who run the Denny’s Tumblr blog. We create Grand Slams related content which coincides with new episodes, but the blog is also a place for sharing moments or scenes that are happening “off camera” between episodes.
Client: Denny’s Diner
Agency: Erwin Penland
Art Director, Illustrator, and Animator (for this content): Justin Gammon
Deliverable: Concepts, Illustrations, and GIF Animations