Rage Against the Haze - Oreo Cookie Illustration
A Truth Teller’s Guide to Clearing the Air

South Carlina’s anti-tobacco youth movement, Rage Against the Haze, has been going strong since its inception in 2002. The key element of success is its foundation in teen-to-teen interaction, education, and training. Each year, Rage Against the Haze hosts a two-day training session for teens interested in joining the anti-tobacco use movement. The sessions are guided by a very lengthy and informative manual that introduces teens to the convoluted and deceptive tobacco industry and what it stands for.

Making your way through a giant workbook for days could get pretty dull, so I decided to take things up a notch and dress up each factoid, nugget and other bits of information with bright, playful and iconic illustrations.  This fully-illustrated field guide is a clear example of how combining relevant information with clever writing and engaging imagery can help convey the message of truth and give the teens something worth talking about.

Client: SC Dept. of Environmental Health & Control (SC DHEC)
Agency: Brains on Fire
Creative Director | Art Director | Illustrator: Justin Gammon
Copywriter: Amy Taylor

Rage Field Guide
Rage Against the Haze: 3 Things to Know Before You Go
Rage Against the Haze: Devil/Angel and the Tobacco Industry
Rage Against the Haze: Grim Reaper Illustration - You are What You Breathe
Rage Against the Haze: Cloud of Smoke Choking Lungs
"Sit. Cough. Die. Good Dog." Dead Dog Illustration - Second hand smoke kills out pets.
Giant Cigarette Butt Crushes a Man - "Death: Use only as directed"
Egg Illustration: "Remember, people will judge you by your actions, not your intentions. You may have a heart of gold, but so does a hard-boiled egg.
Illustration of stinky fish bones on a plate
Exaggerated-looking cow with a lipstick kiss on his face - "I'd rather kiss a mad cow on the muzzle than a smoker on the mouth - Pail Carvel"
"You can fool some of the people all the time, and all the people some of the time, but you cannot fool all of the people all of the time. - Abraham Lincoln"
"Once upon a time, there was a rat named Fred." Crazy Rat hooked up to electrodes illustration
Rage Against the Haze Robot Illustration. Each robot has an icon on its chest - Heart, Lungs and the Rage Circle R Logo