![Rage Against the Haze - Oreo Cookie Illustration](https://justingammon.com/wp-content/uploads/2015/03/fieldguide-banner.jpg)
South Carlina’s anti-tobacco youth movement, Rage Against the Haze, has been going strong since its inception in 2002. The key element of success is its foundation in teen-to-teen interaction, education, and training. Each year, Rage Against the Haze hosts a two-day training session for teens interested in joining the anti-tobacco use movement. The sessions are guided by a very lengthy and informative manual that introduces teens to the convoluted and deceptive tobacco industry and what it stands for.
Making your way through a giant workbook for days could get pretty dull, so I decided to take things up a notch and dress up each factoid, nugget and other bits of information with bright, playful and iconic illustrations. This fully-illustrated field guide is a clear example of how combining relevant information with clever writing and engaging imagery can help convey the message of truth and give the teens something worth talking about.
Client: SC Dept. of Environmental Health & Control (SC DHEC)
Agency: Brains on Fire
Creative Director | Art Director | Illustrator: Justin Gammon
Copywriter: Amy Taylor
![Rage Field Guide](https://justingammon.com/wp-content/uploads/2015/03/rageguide-cover.png)
![Rage Against the Haze: 3 Things to Know Before You Go](https://justingammon.com/wp-content/uploads/2013/02/rageguide-3things.jpg)
![Rage Against the Haze: Devil/Angel and the Tobacco Industry](https://justingammon.com/wp-content/uploads/2013/02/rageguide-angel.jpg)
![Rage Against the Haze: Grim Reaper Illustration - You are What You Breathe](https://justingammon.com/wp-content/uploads/2013/02/rageguide-breathe.jpg)
![Rage Against the Haze: Cloud of Smoke Choking Lungs](https://justingammon.com/wp-content/uploads/2013/02/rageguide-choke.jpg)
!["Sit. Cough. Die. Good Dog." Dead Dog Illustration - Second hand smoke kills out pets.](https://justingammon.com/wp-content/uploads/2013/02/rageguide-dog.jpg)
![Giant Cigarette Butt Crushes a Man - "Death: Use only as directed"](https://justingammon.com/wp-content/uploads/2013/02/rageguide-death.jpg)
![Egg Illustration: "Remember, people will judge you by your actions, not your intentions. You may have a heart of gold, but so does a hard-boiled egg.](https://justingammon.com/wp-content/uploads/2013/02/rageguide-egg.jpg)
![Illustration of stinky fish bones on a plate](https://justingammon.com/wp-content/uploads/2013/02/rageguide-stench.jpg)
![Exaggerated-looking cow with a lipstick kiss on his face - "I'd rather kiss a mad cow on the muzzle than a smoker on the mouth - Pail Carvel"](https://justingammon.com/wp-content/uploads/2013/02/rageguide-kiss.jpg)
!["You can fool some of the people all the time, and all the people some of the time, but you cannot fool all of the people all of the time. - Abraham Lincoln"](https://justingammon.com/wp-content/uploads/2013/02/rageguide-lincoln.jpg)
!["Once upon a time, there was a rat named Fred." Crazy Rat hooked up to electrodes illustration](https://justingammon.com/wp-content/uploads/2013/02/rageguide-rat.jpg)
![Rage Against the Haze Robot Illustration. Each robot has an icon on its chest - Heart, Lungs and the Rage Circle R Logo](https://justingammon.com/wp-content/uploads/2013/02/rageguide-robos.jpg)