The Life You Can Save: Book Cover and Nonprofit Branding Logo

 

Acting Now to End World Poverty

The “Life You Can Save” is a book and a social movement trying to put an end to world poverty. Author, Peter Singer, suggests a new public standard for a minimum that people should give. If universally adopted, this standard would generate more than enough money to end widespread extreme poverty.

In the spirit of giving, I donated my design services to establish an iconic symbol and brand which reflects the love and caring for those in need. That included the logo, pass-on-able information cards, book plates for sharing the book and finding pledges, website design, and other miscellaneous design needs.




Client: The Life You Can Save / Peter Singer
Agency: Brains on Fire
Art Director and Designer: Justin Gammon

The Life You Can Save: Share the Book. Grow the Pledges. Bookplate

Share the Book. Grow the Pledges.

 

The Life You Can Save: Palm Card nonprofit branding

Pass on a Palm Card

 

The Life You Can Save: Buttons nonprofit branding

Brand Yourself with a Button

 

The Life You Can Save: Nonprofit Branding of the Website

“The Life You Can Save” Website

 

The Life You Can Save: Take the Pledge

Take the Pledge

 

The Life You Can Save: Website Design

See who else has taken the Pledge.

 



The Life You Can Save