Acting Now to End World Poverty
The “Life You Can Save” is a book and a social movement trying to put an end to world poverty. Author, Peter Singer, suggests a new public standard for a minimum that people should give. If universally adopted, this standard would generate more than enough money to end widespread extreme poverty.
In the spirit of giving, I donated my design services to establish an iconic symbol and brand which reflects the love and caring for those in need. That included the logo, pass-on-able information cards, book plates for sharing the book and finding pledges, website design, and other miscellaneous design needs.
Client: The Life You Can Save / Peter Singer
Agency: Brains on Fire
Art Director and Designer: Justin Gammon