Ad Age has been ranking brands’ top-performing social posts for months now as Marketing MVPs. The work we do for Denny’s regularly dominates Tumblr rankings, but this surprised me. A recent Denny’s post was ranked one of the most engaging posts of the 2016. #2 as a matter of fact.
(#1 being an MTV post using the crutch of popular music 😉 )
Even more proof that a good gag and stellar Photoshop skills can outdo big budget marketing, This is more than an isolated incident. Having a smart team at Erwin Penland in collaboration with Denny’s marketing team, we can create unexpected magic daily, weekly, and monthly. This one comes from the mind of Lance Ford and the artistry of Justin Gammon.
Good job Denny’s, Erwin Penland, and Happy New Year!